You can tell a lot about a person by the book they are reading. 

With kindle mobile app no-one will judge you by the cover of the book in your hand.

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Print

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Tube

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TV Idents-

Dave Day time TV

Setting: Woman reading "Games you can play with your pussy" on the central line at 8:30am on her way to work 

More ident ideas:

Setting: Sat on the 7:35 bus to work with a bunch of school kids reading "How to raise your IQ by eating gifted children".

Setting: Sat in the Lawyer's office waiting room reading "If someone lies to you, murder him and lie about murdering him".