All tissues are the same but everyone has a different and unique sneeze. Kleenex also recently faced backlash over 'Man-sized' tissues but they're only 'man-sized' because they're bigger...


Kleenex introduces tailored tissues for the different kind of sneezes. 

New Packaging

New tissues tailored to the type of sneeze.


In-store display

Alexa Skills

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Radio show where they collect a live celebrity sneeze and give the audience a chance to name / create personalised tissue for them.



Alexa has plug in's (skills) that allow you to personalise your device. The 'Sneeze Detector' lets you know what sneeze you are and what tissues you need.


Encyclopedia app to explain the different sneezes.