Lush are one of the only brands that don't use the words 'Anti Ageing' anywhere on their products.
Whilst Lush encourages a healthy skincare routine with their products, they do not believe in the stigma of trying to look younger to be more beautiful.
The bags are made out of a unique enviroment friendly material that wrinkles as it get used more and more.
Using the huge wave of over 50+ influencers to take to their YouTube and instagram stories to talk about how beauty is not defined by age.
Influencers showing the PR products they receive from brands and searching if they promote anti-ageing. Opening a discussion about the effects of anti ageing on a person mental well being in collaboration with Lush