People get irritated by the amount of air in a Walkers packet

Walkers air is actually good. The air is there to preserve the crisps in the best possible way.

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Tweets that come up when you search "Walkers" on twitter.

Limited edition packaging

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51% see through packaging

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Print

Puffed out posters filled with Walkers air.

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Shoes made out of recycled crisp packets.

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PR

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Stunt